Hi, I’m Karla
I specialize in retail/trade marketing and visual merchandising with 20 years of combined professional experience in fashion and accessories, beauty and consumer packaged goods. I started my career in visual merchandising and specialize in bringing wholesale and retail environments to life and creating cohesive branded experiences. Using consumer shopping behaviors, sales anlaysis and trend forecasting to drive strategy.
As a marketing manager I develop and deploy 360 go-to-market strategies for Havaianas bradnded stores and major retailer partners focusing on in store marketing and activations, digital and email campaigns and online promos and sales. Defining key objeectives, setting KPI’s and tracking ROI. I am currently available for full time and freelance positions.